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Magic 105.5 WMGH
AM 1410 WLSH
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Station Profile

Click here for a coverage map (Adobe PDF format)

Our Market

Carbon, Schuylkill, Upper Berks, Lower Luzerne, and Western Monroe Counties --- from the foothills of the western Poconos to the heart of the Anthracite coal region. Median age of the market is 38.7 years.

Our Sound

MAGIC 105.5 WMGH - "Where the Music is the Magic" - offers a blend of adult contemporary music 24 hours a day with a dynamic appeal to a target audience of 25 to 54 years with strong female demographics.

AM 1410 WLSH - "The Station You Grew up With" - offers news and sports coverage and a blend of Soft Pop and Nostalgia music 24 hours a day to a target audience of mature adults.

Our Power

WMGH-FM, Tamaqua, PA, operates on a frequency of 105.5 Megahertz with an Effective Radiated Power of 3400 watts. The WMGH signal is in stereo and covers an area bordered by Hazleton, Allentown and Reading. Our signal is carried by the major TV Cable companies in the region including Blue Ridge, Service Electric and Time Warner.

WLSH-AM, Lansford, PA, has been serving the Carbon/Schuylkill region since 1952 on a frequency of 1410 Kilohertz with a Daytime power of 5000 watts. WLSH began local nighttime operation in 1989. The WLSH coverage area includes portions of a 7 county area and reaches into the Allentown and Wilkes-Barre markets.

Our Programming

... a strong emphasis on news, sports, and weather, especially during the AM and PM drive times.

... extensive live sports coverage including high school baseball, football, basketball, and NFL Monday Night Football and Notre Dame Football.

... music formats tailored to our target audiences by Radio Programming and Management.

Our Special Programming on WMGH

THE MAGIC POLKA MACHINE - This live Polka show has been hosted by Polka Joe Manjack since 1974. The Magic Polka Machine is heard on Sundays from 10 AM to 1 PM.

MAGIC's SATURDAY NIGHT AT THE OLDIES - This live oldies show has become one of the most popular "request and dedication" shows on the radio in our listening area. Magic's Saturday Night at the Oldies is heard from 7 PM to 1 AM each Saturday.

DICK CLARK's U.S. Music Survey - A weekly syndicated show hosted by Dick Clark, U.S. Music Survey provides a look at today's top 20 songs with interviews and emphasis on featured artists each week. U.S. Music Survey is heard Sunday's from 7 PM to 10 PM.

MAGIC's SOFT ROCK CAFE - This daily show features the best in soft rock and is heard from Noon to 1 PM, Monday through Friday.

MAGIC's Seventies at Seven - This look at the classics from 1970 to 1979 is heard every weeknight from 7PM to 8PM.

MAGIC's Eighties at Eight - This show features the greatest hits from 1980 to 1989 and is heard weeknights at 8 PM.

NINA BLACKWOOD's Absolutely 80's - A weekly syndicated show featurting the best of the 80's ... including artist interviews, requests and contests. Saturday's from 7 AM to 10 AM

MAGIC's OLDIES WEEKENDS - Special Oldies Weekends are featured during the Memorial Day, July 4th, Labor Day, and Thanksgiving holiday weekends.

YEAR END HISTORY OF ROCK SPECIAL - Special programming between Christmas and New Year's Day.

Our Special Programming on WLSH

DAYBREAK 1410 - This popular Morning Magazine type show provides our listeners with special features, news and Information designed to "start your day off right". Weekdays from 6 AM to 9 AM.

THE DUTCH TRADER - This popular show is heard weekdays from 9 AM to 10 AM and provides an opportunity for listeners to buy, sell, trade, or give away household items. The show is hosted by Pepper Braun.

BIG BAND JUMP - Hosted by Don Kennedy. Big Band Jump is a two hour show featuring the big bands of the 30's, 40's and early 50's. BBJ is heard Saturday's and Sunday's from 1 PM to 3 PM.

AIR YOUR OPINION - A popular call-in show hosted by Mark Marek. Air-Your-Opinion provides a perfect forum for discussions of topics and issues concerning local listeners. Heard Saturdays from 9 AM to Noon.

LOCAL CHURCH SERVICES FOR SHUT-INS - 6:30 AM to 12:30 PM Sundays, also special services during lent and for some Holy Days and special occasions. Daily Sunrise Inspiration and Prayer at Sunset.

SPECIAL MUSIC PROGRAMMING - WLSH provides special music programming for important holidays including St. Patrick's Day, Palm Sunday through Easter Sunday, Orthodox Easter, Mother's Day, Memorial Day, July 4th, Labor Day, Veteran's Day, and Thanksgiving.

CONTINUOUS CHRISTMAS MUSIC ... a WLSH tradition! - WLSH is the nation's original Christmas Music station, WLSH provides continuous Christmas music from Thanksgiving through Orthodox Christmas. This is a tradition which dates back to the day WLSH signed on the air (Christmas Eve - 1952)! Continuous Christmas Music is an exclusive feature of WLSH! With over 300 shows in our library, WLSH has one of the largest collections of Christmas Programming in the nation!

SPECIAL PROGRAMS - Over a dozen informative shows such as In-Fisherman, Health Minute, Outdoors PA, Fresh Grocer, Second Thoughts and A Great Day Outdoors provide our listeners with a wide variety of special interest shows.

INFOMERCIAL PROGRAMMING - Information is available, upon request, for infomercial and special show programming.

OUR COMMUNITY INVOLVEMENT

STORM WATCH - A 24 Hour service for area Schools, Churches, Businesses and Organizations.

PUBLIC SERVICE ANNOUNCEMENTS - Provided throughout the day for eligible nonprofit groups.

ACTIVE PARTICIPATION IN LOCAL EVENTS - High profile station participation is included in area Parades, Telethons, Raft Races, Block Parties, Sidewalk Sales, County Fairs, Car Shows, Bridal Expos, Golf Tournaments, Charitable Basketball and Softball games, Health Fairs, Job Fairs.

OUR COMMITMENT TO OUR CLIENTS

Limited Inventory on both stations

Account Executives available - on call - 7 days a week

to serve the individual needs of our clients

FAST - FRIENDLY - PROFESSIONAL - CONFIDENTIAL SERVICE

Live Remote Broadcasts and personal appearances available upon request

Total advertising consultation, from all media services, available upon request

Production Facilities Available

... for use by our clients for production of their commercials including tape and CD duplication

 

Copyright 2005 by J-Systems Franchising Corp., Allentown PA

WMGH / WLSH, PO Box D, Lansford, PA  18232

Phones: 570-645-3123 / 2105

Fax:  570-645-2159

E-Mail bill@wmgh.com with comments or questions regarding this site.